Last week Charles Kush published a terrific overview of two of the most popular apps for teens – TikTok and Snapchat.  It offers a helpful summary of each platform’s capabilities and invaluable insights for marketers on how best to leverage them to engage audiences.  A link is below.  If you aren’t already, I encourage you to sign up to follow Charles’s blog.  It’s worth your time.

https://www.charleskush.com/blog/tiktok-vs-snapchat-a-guide-for-marketers