For What It's Worth

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Social Media In A Post Virus World

April 3, 2020April 3, 2020 / Fred Bucher / Leave a comment

It's not hard to find predictions about the long term impact the coronavirus pandemic will have on the ways we work and live.  History has a way of making fools of even the most intelligent prognosticators, so I tend to be skeptical of those who speak too confidently about what this means for the future. … Continue reading Social Media In A Post Virus World

TikTok vs Snapchat – A Guide for Marketers

March 12, 2020March 11, 2020 / Fred Bucher / Leave a comment

Here's a link to invaluable overview for marketers of two of the most popular apps for younger demos from Charles Kush.

Social Media Experience NOT Required

February 26, 2020March 11, 2020 / Fred Bucher / Leave a comment

I bet you haven't seen the headline of this blog in any marketing job postings recently. Experience managing the creation and distribution of content through social media seems to be table stakes for marketers these days. And why not?  Social media is used by hundreds of millions of people every day and, when executed properly, … Continue reading Social Media Experience NOT Required

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For What’s It Worth

My thoughts and opinions from 25+ years of leadership in marketing and media.  It’s free to you, but I hope you find it worth more than the price.

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Fred Bucher

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