Seeing Billy Joel perform live at Madison Square Garden is one of the quintessential New York musical experiences. The highlight of the show is listening to 19,000 people sing along to “Piano Man.” Even if you’re not a huge Billy Joel fan, you have no pulse if you don’t get caught up in the moment. … Continue reading Son, Can You Play Me A Memory
Author: Fred Bucher
Quit vs. Grit
For as long as I can remember one of the most prized attributes in professional athletes was the ability to tough it out. Play through pain. Overcome any obstacle. Do what it takes, no matter what, to get the win. There are countless examples: Michael Jordan leading the Bulls to a playoff win while fighting … Continue reading Quit vs. Grit
Don’t Judge Me
“Stop judging.” What parent hasn’t heard this line from their kid? Every time it comes up, I chuckle a little to myself. Do kids really expect parents not to judge? Rendering judgements on the behaviors and choices of our children is an inescapable part of parenting. So, yes (or as I’m more likely to say … Continue reading Don’t Judge Me
Your Career Will Self Destruct in 60 Seconds
10…9…8…7…it’s hard to beat the excitement of a good countdown sequence. One of my favorites (and I make no apologies for being a Star Trek fan) is the classic scene in the movie “The Search for Spock” when Captain Kirk initiates the self-destruct sequence on the Enterprise. It’s a dramatic, Hail Mary type of move, … Continue reading Your Career Will Self Destruct in 60 Seconds
When I Worked With Andrew Cuomo
My first employer after college was H.E.L.P., Inc, a not-for-profit organization that built and operated transitional housing facilities for the homeless in New York. I remember nervously sitting in the conference room at H.E.L.P.’s headquarters on 33rd Street for my interview with the organization’s founder and president, Andrew Cuomo. It was 1991. No one had … Continue reading When I Worked With Andrew Cuomo
How the SEC Can Be A Force…For Good
There’s been a lot written and said the past couple of weeks about the SEC. Already the dominant force in college football, the recruiting of Texas and Oklahoma has elevated the conference to even greater heights. I’ve seen a lot of hand wringing about what it means for the future of college football. Purists and … Continue reading How the SEC Can Be A Force…For Good
The Race for More
For a long time I viewed my career as the pursuit for more – more responsibility, more projects, more money. The object was to grow, climb the ladder, see how far I could climb. I make no apologies for my ambition. No one should. There is nothing wrong with seeking to better oneself. However, that … Continue reading The Race for More
Reading What’s Written In The Stars
“If it’s written in the stars” said the female protagonist in a book I read recently. She was wondering whether fate would eventually make it possible for her and the man she longed for to live happily ever after. You’ve probably heard the expression before. It’s a well-worn cliché, but it did get me thinking … Continue reading Reading What’s Written In The Stars
No Time For Cowards
It’s very easy to see how fear has driven so much decision making the past 18 months. The Covid 19 pandemic killed close to 600,000 people in this country and millions more around the world. Beyond the toll on human life, it wreaked havoc on our economy. All of us know someone who lost a … Continue reading No Time For Cowards
I’m 18, Stop Calling Me Kid
Our youngest child turned 18 recently. If you follow this blog, you’ve read my musings about the milestones our family has crossed this past year. Having been through this before one would think I would be more prepared. But I must admit I’m having trouble getting my head around it. So what happens when your … Continue reading I’m 18, Stop Calling Me Kid
Your Back of the Business Card Brief
What is a “back of the business card” brief? It’s one of the earliest lessons I learned in marketing: if you can’t capture the ultimate goal of a project succinctly on the back of a business card then you’re doing something wrong. I’ve been a big fan of this approach for many years. It’s an … Continue reading Your Back of the Business Card Brief
TV Strikes Back
Streaming, streaming, streaming. The traditional TV business model is dead. The future is streaming. If you work in media, frankly even if you don’t, it’s been impossible to avoid talk about how the pandemic finally put the final nail in traditional TV’s coffin. The future belongs to Netflix and the “pluses” – Disney+, Paramount+, etc. … Continue reading TV Strikes Back
“Nifty at Phifty”
The world shook this weekend for those who are 50 and older. Hell, you don’t even have to be 50 yet to have felt it. You just have to be old enough for the world to consider you past your prime. The things that the young can do are now beyond you. Welcome to middle … Continue reading “Nifty at Phifty”
Open Spaces & Shiny Objects
Soccer is often referred to as the “beautiful game.” I’m no expert, but even as a layman I can see why true fans feel this way. Watching two teams of eleven skilled players competing to maneuver a single ball in an enclosed space can be riveting. The best teams perform like a symphony where every … Continue reading Open Spaces & Shiny Objects
What Are You Running From?
Maybe it’s your job. Or your boss. Or the company you work for. Whatever it is, all of us think about it at some point in our careers. We convince ourselves that everything will be better once we escape our current situation. When we run away we start marking time until retirement, that next bonus … Continue reading What Are You Running From?
Stop Piling On
It happens in practically every meeting. You’ve done it. I have too, many times. Piling on. What’s piling on? Think of football - a ball carrier gets knocked to the ground by one player and other defenders throw themselves into the mix. Piling on a downed runner may make the other defenders feel like their … Continue reading Stop Piling On
Face it, Everyone Ends Up in a Box
No, this blog post is not about coffins or a reminder of our inescapable mortality. Although I thought about this recently during a recent trip to Florida. It was my birthday and friend who lives there said Florida is the state to grow old and die, apparently residents jokingly refer to it as “God’s waiting … Continue reading Face it, Everyone Ends Up in a Box
No Problem, No Job
One of the most important marketing lessons I ever received came from a television sales executive. It was the holiday season of 2000. I was part of the team at ESPN/ABC Sports working on a huge Bowl Championship Series sponsorship program for one of the company’s largest auto clients. The BCS, as it was known, … Continue reading No Problem, No Job
Time Management is a Waste of Time
How much time have you spent today, or this week, wrestling with your calendar? Moving meetings, juggling requests, hoping the 10th Zoom of the day ends early so you have a few minutes to actually get some work done. You’re probably thinking about it even as you read this. There are too many meetings, … Continue reading Time Management is a Waste of Time
Sticks and Stones
I think all of us remember the old adage about rising above the insults of others. “Sticks and stones may break my bones but words will never harm me.” It’s a nice sentiment and a powerful reminder that the name-callers and haters in this world can only bother us if we let them. But do … Continue reading Sticks and Stones
Getting Paid to Call a Game
Why do networks pay their top sports broadcasters so much? It’s a part of the business that continues to mystify me. Increasingly it seems that conversations – and decision making – about the appropriate compensation for the “face of the network” are out of touch with reality. I thought of this when I read the … Continue reading Getting Paid to Call a Game
Hoping For A Better Past
Regrets. We all have them. Those who say they don’t either haven’t really lived or are lying. For the job seeker, especially one who is looking for the first time in many years, regret can be a smothering presence, like the in-law who came for the weekend but ended up moving in. The search process … Continue reading Hoping For A Better Past
2029: The End of the World As We Know It
If you follow my blog you know how I feel about the NFL rights deal. But this is not another rant about the NFL. Now that the deal is done we can do what the industry loves to do after a major rights negotiation concludes: begin speculating about what it all means. And predicting what … Continue reading 2029: The End of the World As We Know It
Glory Days and Senior Nights
Our daughter’s high school basketball team lost in the playoffs this past weekend. She is a senior, so outside of intramurals and pick-up games her basketball career is over. Two weeks ago the team celebrated Senior Night, always one of the highlights of the season. The gym was not packed with fans as it was … Continue reading Glory Days and Senior Nights
Lessons from a Busted Bracket
How’s your bracket looking? Mine’s a wreck, thanks to a wild weekend of upsets. All the same, I couldn’t be happier that the tournament is back this year. The win or go home nature is what makes it so great, and the perfect platform for bracket pools. However, the truth that real basketball fans know … Continue reading Lessons from a Busted Bracket
Whatever They’re Paying You, It’s Not Motivating
Who doesn’t want a raise? More money would be great, but you don’t work just for the money. Not really. None of us do. Whoa, whoa, wait a minute. Speak for yourself. Money is exactly the reason why I’m working. Do you think if I had enough money this is how I would be spending … Continue reading Whatever They’re Paying You, It’s Not Motivating
Television’s Royal Mess
Were you one of the 21 million people that watched Oprah’s interview with Harry and Meghan last week? I was. Without question it’s one of the most talked about television events in quite some time. But as someone who’s worked in media for two decades, I found the experience frustrating. For all the positives, it … Continue reading Television’s Royal Mess
Getting Hired is an Inside Job
“Know thyself,” the ancient Greeks counseled. That statement of principle has many applications, but for today I want to talk about how it applies to our careers. I think this is particularly relevant with so many people looking for work as a result of the pandemic. The ability to navigate through career transitions is an … Continue reading Getting Hired is an Inside Job
Ands Not Buts
I like this design but we should look at… The brief looks great but you need to add… You handled yourself well in the meeting but you forgot…. Have you ever received feedback this way? A quick compliment before a “but” leads to the real point of the communication. Do you give feedback this way? … Continue reading Ands Not Buts
Time to Break Up the NFL
If recent press reports are accurate, the NFL is close to renewing its broadcast rights deals with NBC, CBS, Fox and ESPN. Word is the broadcasters will pay twice their current rate and ESPN’s fee will increase 30%. Assuming these reports are accurate, is anyone else deeply troubled by the news? A handful of billionaires, … Continue reading Time to Break Up the NFL
My Kids Work in Media. Did I Screw Up As a Parent?
Oh God, what have I done? I’ve spent most of my adult life in the shallow pursuit of making the world safe for television and advertising, and now my kids are in it. Is this the example I’ve set? What happened to curing cancer or feeding the homeless? I hope readers appreciate the humor. If … Continue reading My Kids Work in Media. Did I Screw Up As a Parent?
The People You Never Hear From
If you’ve ever been between jobs you’ve experienced it. The call that never comes. The email or text that never gets a response. The silence from former colleagues, people that perhaps you even considered friends. Unfortunately, with so many people looking for work this silence is a daily reality. It can be one of the … Continue reading The People You Never Hear From
Stop Marking Time
Once I get promoted to VP lots of doors will open for me. I need 3 more years until my pension kicks in. The job is just ok, but I’ve been here a long time and can pretty much coast for the next couple of vesting cycles until something else comes along. There are two … Continue reading Stop Marking Time
How To Measure Success
Do you consider yourself successful? My guess is yes. We all do to a certain extent. Just one look at our resumes or LinkedIn profiles confirms it. They are the tools most of use to market our success to the world. Good resumes and profiles demonstrate our success by providing specific examples of accomplishments and … Continue reading How To Measure Success
Talking Baseball and Corporate “Cancel” Culture
Three strikes and you’re out. Even those who have never picked up a baseball know this rule. Yet the game of baseball actually is hard to explain. The only way to really learn is to watch the game played with someone who knows it. That’s not true for a game like soccer where the rules … Continue reading Talking Baseball and Corporate “Cancel” Culture
The #1 Quality in a Professional
Talent, no. Education, definitely not. Experience, nope. Creativity, sorry. Integrity and leadership, very important but not it. All those qualities and many others I didn’t name are wonderful and certainly aspirational for all professionals, but they aren’t #1. The most important quality in a professional today is availability. Availability is the #1 quality in a … Continue reading The #1 Quality in a Professional
The Future of TV is Bright and Gray
The conventional wisdom in the media industry these days is that Covid 19 delivered the knock out blow to traditional television. For almost 20 years prognosticators have been predicting that the Internet revolution would ultimately disinter-mediate broadcast and cable television just as it did newspapers and magazines. Television held on longer because of the complex … Continue reading The Future of TV is Bright and Gray
Brady and Mahomes Have One. Why don’t you?
What's the one thing the greatest athletes have in common, no matter the sport? They have a coach. Or multiple coaches. It's a bit odd when you think about it. The men and women performing at the peak of their chosen profession seek advice and counsel from someone who clearly is not as good as … Continue reading Brady and Mahomes Have One. Why don’t you?
We Failed Our High School Seniors. They Will Do Better.
Today I’m venturing beyond the normal subject matter of my blog to share a more personal reflection. For those who prefer reading about marketing and media, my apologies for this deviation. For What It’s Worth will return to its regular programming with my next post. We let down our high school seniors and they have … Continue reading We Failed Our High School Seniors. They Will Do Better.
You Suck, It’s Ok
Lets' be honest, the first time any of us attempted to do something for the first time the results weren't great. The nature of being a beginner, to put it bluntly, is to suck. Going back to childhood, the first time we walked, rode a bike, wrote a sentence, swung a bat, swam, drew....you name … Continue reading You Suck, It’s Ok
