Welcome. My name is Fred Bucher and For What It’s Worth is where I share my thoughts and opinions on marketing, advertising and media, industries that touch all of us daily. Also I offer career and management observations from my professional experience, plus thoughts on random stuff that interests me. New blog posts are published once or twice weekly.
For What It’s Worth is free but I hope you find what I share of value. If you enjoy it, I encourage you to follow the blog and share it with your friends and colleagues.
A bit about me: my perspective comes from 25+ years solving marketing challenges, leading through change and growing businesses of all sizes across the country. Currently I am the CMO for The Weather Group, which operates The Weather Channel TV network, the AVOD streaming service Local Now and Pattrn, a multiplatform source of news and information about the environment, our climate and the Earth. Previously I was the CMO at both Time Warner Cable Media and Charter/Spectrum Reach, the ad sales division of the 2nd largest cable/broadband company in the country. I’ve also held senior level marketing positions at ESPN and Omnicom’s TraceyLocke.
All opinions are mine and mine alone. Feedback and comments are always welcome. Thanks for visiting.