About

Welcome.  My name is Fred Bucher and For What It’s Worth is where I share thoughts and opinions on marketing, advertising and media, industries that touch all of us daily.  Also I offer career and management observations from my professional experience, plus thoughts on random stuff that interests me.

New blog posts are published weekly.  Also I’ll offer a thought for the week on Sunday evenings, usually a quote, to give you something to think about as you prepare for the week ahead.

For What It’s Worth is free but I hope you find what I share worth more than the price.  If you enjoy it, I encourage you to follow the blog and share it with your network.

My perspective comes from 25+ years solving marketing challenges, leading through change and growing businesses of all sizes across the country.  Currently I am the CMO for The Weather Group, which includes The Weather Channel and the streaming service Local Now.  Previously I was the CMO at both Time Warner Cable Media and Charter/Spectrum Reach, the ad sales division of the 2nd largest cable/broadband company in the country.  I’ve also held senior level marketing positions at ESPN and Omnicom’s TraceyLocke.

All opinions are mine alone.  Feedback and comments are always welcome.  Thanks for visiting.

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