About Fred

Currently Fred is the CMO for The Weather Group, which owns The Weather Channel TV network and streaming app, The Weather Channel en Espanol, Pattrn and Local Now, the fastest growing local streaming platform in the industry.  Previously he was the CMO at Time Warner Cable Media and Charter/Spectrum Reach. He also held senior level marketing positions at ESPN and Omnicom’s TraceyLocke.

Fred writes about working in marketing, media and sports in his blog For What It’s Worth. In 2022 he published his first novel, All The Lies We Believe.  He’s a frequent speaker at industry events.

All opinions are Fred’s and Fred’s alone.  Feedback and comments are always welcome.  Thanks for visiting.

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