A Fast Paced Thriller

A narcissistic tech billionaire and a ruthless politician conspire to rig the presidential election. 

And only a disgraced, deeply flawed man can stop it.

All The Lies We Believe is a page turning political thriller with a plot straight from the headlines that you won’t want to put down, right until the shocking ending. Readers give it five stars and call the plot “gripping” and “thrilling.”

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Floyd and Freebird at Fifty

Lest we never forget, the rock gods have a way of drawing our attention to seminal moments in music history when we least expect it. Earlier this month the world lost Gary Rossington, the last surviving, original member of Lynyrd Skynyrd.  Rossington is most known for his signature slide guitar work on Skynyrd’s legendary hit…

The Love We’re Left With

If you read one book this year, make it I Keep Trying to Catch His Eye by the sportswriter Ivan Maisel. The book is a memoir of the experiences of Ivan and his family dealing with the suicide of his son Max in 2015. Publishers Weekly called it “beautiful and heart-wrenching.”  I can think of…

Time for Mandatory One Year Severance

There is a moral and ethical decay in many media boardrooms and c-suites today. Its most obvious manifestation is the massive wave of layoffs across the industry in recent months. Disney, WB Discovery, NBC Universal, Meta, Twitter, Netflix, Amazon – virtually every company across the ecosystem is letting people go. And lots of them. In…

Fred Bucher

Fred has led successful marketing teams at some of the nation’s largest media companies. Currently he’s the Chief Marketing Officer of The Weather Group, the owner of the The Weather Channel television network and Local Now, a free streaming platform. He’s also a published author, blogger and frequent speaker.

In 2020 during the height of the pandemic Fred hosted a series of interviews with more than 40 of the must successful leaders in marketing, media, sports and technology. Originally created to help students and aspiring young professionals isolated during the Covid lockdown get access to invaluable career advice from the best in the industry, the insights and perspective are as relevant as ever.