Careers in 20/20

In 2020 during the height of the pandemic Fred hosted a series of remote, one-on-one interviews with more than 40 of the top leaders in marketing, media, technology and the sports business. Careers in 20/20 was created as a free content offering during the pandemic to benefit the collegiate Class of 2020 and aspiring marketing and media professionals everywhere who were otherwise professionally isolated due to the lockdown. These in depth career conversations contain invaluable insight and perspective that are just as relevant today. Below is a link to every interview. Enjoy!

Careers in 20/20 – Dave Roter

It’s hard to find a more well-liked, experienced and respected leader in digital sales than Dave Roter.  Dave has a glittering resume, with experience at the leading digital media companies in the world.  Currently he is VP, Global Agency & Brand Partnerships at Snap.  Prior to joining Snap he was head of global revenue &…

Careers in 20/20 – Dave Rotem

Careers in 20/20 returns with Dave Rotem, one of the most beloved and well respected people in the business.  Currently he’s Executive Vice President, Sales and Marketing at Nextstar Media Group where he oversees multimedia sales and marketing for WGN America, a national cable network available in 75mm homes.  Prior to joining Nexstar, Dave spent…

Careers in 20/20 – Tim Mickelborough

Tim Mickelborough joins this edition of Careers in 20/20.  Originally from the UK, he’s a veteran global marketing and media executive who has worked for some of the premier brands in the business both here and internationally.  Currently Tim is the founder and CEO of the Global Marketing Exchange, a contemporary marketing apprenticeship program.  Previously Tim…

Careers in 20/20 – Jim Jones

Careers in 20/20 welcomes Jim Jones, a highly accomplished and well regarded thinker and strategist who helps companies and individuals with career development, organizational planning and inclusion.  We are expanding the conversation with this episode, and hopefully others in the future, to address the urgent need for the industry to address the lack of diversity among…

Careers in 20/20 – Eric Johnson

My friend and former colleague Eric Johnson joins Careers in 20/20.  Eric has been operating at the forefront of the revolution in the sports and entertainment business for two decades.  He is the Founder & CEO of WON Worldwide, a strategic revenue advisory firm dedicated to navigating the global sports and entertainment media landscape. He is…

Careers in 20/20 – Lee Ann Daly

Lee Ann Daly, one of the premier marketers in the business, joins me for this edition of Careers in 20/20.  Currently an investor, board member and advisor to a number of start ups, Lee Ann has worked in a variety of businesses– entertainment, tech, media, retail, luxury and sports, and at every stage from publicly traded…

Careers in 20/20 – Steven Binder

Steven Binder has been a force in sales, marketing and media for quite some time and today he joins me for Careers in 20/20. Currently he is the founder and leader of SFB Advisors Corp, a highly successful consultancy helps companies in need of brand positioning and direct digital marketing expertise.   Prior to opening his own…

Careers in 20/20 – David Rone

We’re on a roll of terrific guests at Careers in 20/20.  It continues today with David Rone, a highly prominent and respected media executive, with management, deal making and brand building expertise in sports and entertainment.  As much as anything David’s career is built on forging enduring, strategic relationships across TV, sports, film, digital and…

Careers in 20/20 – Ed Erhardt

Ed Erhardt joins Careers in 20/20.  He is near the top of any list of the most influential people in the sports and media business the past 25 years.  From 1999 until his retirement in 2019 Ed was the President of Global Sales and Marketing for ESPN.  During his tenure few people had more impact on the…

Careers in 20/20 – Danielle DeLauro

Danielle DeLauro, EVP of the VAB (Video Advertising Bureau) and a highly respected executive and thought leader in media, joins me for this edition of Careers in 20/20.  Few people are as knowledgeable about the massive changes impact the industry today.  Danielle is connected with senior leaders across the business so she is very attuned…

Careers in 20/20 – Wendell Scott

Wendell Scott, SVP for Disney Advertising Sales, joins me for this edition of Careers in 20/20.  A 20-year veteran on Disney and ESPN, Wendell manages advertising revenue for ESPN’s X-Games, ESPN Deportes as well as the ESPN SEC and ACC College Sports Networks.  He is one of the most well-liked and well-respected leaders in the business.…

Careers in 20/20 – Ray Katz

Ray Katz, a sports business, media, and marketing leader with over 25 years of experience, joins me for this edition of Careers in 20/20.  Currently he is the Chief Operating Officer for CSMG, the Collegiate Sports Management Group, which secures, aggregates and sells marketing and media assets across Division 1, 2 and 3 colleges and universities.…

Careers in 20/20 – Randy Gerstenblatt

Randy Gerstenblatt, one of the most well known and well liked people in the business, joins this edition of Careers in 20/20.  From senior sales leadership positions at ESPN, Six Flags Entertainment and Captivate, Randy has established an impressive track record of success.  In addition to his proven sales experience, Randy also has been a…

Careers in 20/20 – Maria Weaver

Maria Weaver, CMO of Comcast Advertising, is my guest for this edition of Careers in 20/20.  A proven leader with an impressive track record of success in our industry, Maria oversees marketing strategy, creative services, product marketing, demand generation and sales development for both Effectv and Freewheel.  Maria has been recognized for her work as a…

Careers in 20/20 – Megan Cunningham

Megan Cunningham, a pioneer in brand storytelling and the Founder/CEO of Magnet Media, joins me for this edition of Careers in 20/20.  She’s an industry leader whose clients include Google, Chase, IBM, Goldman Sachs and a host of other blue chip brands.  Megan is a passionate advocate for change, delivering great work and innovation, which in…

Careers in 20/20 – Cliff Marks

Cliff Marks, one of the most accomplished executives in the media business, joins me in this edition of Careers in 20/20.  He is the President of NCM, National CineMedia, the largest cinema advertising network in the U.S.  Prior to joining NCM, Cliff spent 14 years at ESPN/ABC Sports, rising to SVP National Sales. Cliff brings…

Careers in 20/20 – Rob King

Rob King, Senior Vice President, Original Content at ESPN, joins this edition of Careers in 20/20.  He is one the industry’s most accomplished and well respected journalists and story tellers who has held a variety of roles during a 30+ year career.  He joined ESPN in 2004 and during his career at the company he’s…

Careers in 20/20 – Meridith Miller

Meridith Miller, VP of Marketing for Ampersand, joins me for this edition of Careers in 20/20.  Before she orchestrated last year’s successful rebrand of NCC to Ampersand, she held various senior business development roles for leading digital companies such as Twitter, Google and Mopub.  Meridith started her career as an attorney. Meridith’s multi-faceted background and accomplishments…

Careers in 20/20 – Steve Takeuchi

Veteran media executive Steve Takeuchi has been on the cutting edge of the trends driving ad sales for almost twenty years, including TV/digital integration, multi-platform asset management and the implementation of advanced advertising technologies.  Currently he leads planning and advertising management for Hulu. Few are more experience at managing through change than Steve, so his…

Careers in 20/20 – Tom Dondero

One of the most well-liked and engaging pros in the business, Tom Dondero, joins this edition of Careers in 20/20.  His career includes successful runs in sales at ESPN and USA Today.  Tom is is the founder of Mindful-TDM a consulting firm specializing in media sales optimization and executive development.  He works every day with leaders…

Careers in 20/20 – Brian Wong

Today’s edition of Careers in 20/20 features Brian Wong who at one point was the youngest person to ever receive venture capital funding.  He is the 28-year-old co-founder of Kiip, a mobile consumer engagement platform that advertises in “moments” in 10,000 apps.   Kiip was recognized by Forbes as one of the “4 Hot Online Ad Companies…

Careers in 20/20 – Keith Bowen

My friend and former colleague Keith Bowen is my guest on this edition of Careers in 20/20.  Keith, the Chief Revenue Officer for Altice USA, is one of most accomplished sales leaders in the industry, including top roles at Charter Communications, Tribune Media, Radio One and Turner.  This is a great opportunity to learn from a…

Careers in 20/20 – Mike Baker

Mike Baker brings the perspective of a highly successful entrepreneur to this edition of Careers in 20/20.  During the past 15+ years he’s created three software and data analytics companies that resulted in nine figure exits for investors.  Most recently Mike was the founder and CEO of DataXu, a leader in AI-based solutions for the media…

Thanks to Kellen Buhr

You may have noticed the slick opening animation on recent editions of Careers in 20/20.  I can’t take credit.  A terrific, talented young marketer named Kellen Buhr graciously put it together.  Kellen recently finished his graduate degree at Boise State and moved to New York City in search of his first ad agency gig.  As…

Careers in 20/20 – Joan Gillman

Joan Gillman, my friend, former boss and industry trailblazer across media, technology and politics, joins me for this edition of Careers in 20/20.  From Capitol Hill to global boardrooms Joan has led a cutting edge career.  Before she became an independent director serving on a number of corporate boards, I worked for Joan when she…

Careers in 20/20 – Josh Grau

Josh Grau is my guest in the latest Careers in 20/20.  He is an accomplished marketer, teacher, advisor and leader who has worked for successful start ups as well as some of the premier brands in media.  Currently Josh is the Chief Brand Officer at YEXT, the search experience cloud whose mission is to help…

Careers in 20/20 – Shelly Palmer

Shelly Palmer is one of the most prominent and well respected voices in technology, marketing and media today.  CEO of the Palmer Group, Shelly influences people globally across the industry through his podcast, widely read daily newsletter, frequent appearances on Good Day New York, CNN and CNBC, and influential books. He’s an entrepreneur who has…

Careers in 20/20 – Sean Hanrahan

It was a thrill to have my friend and former boss Sean Hanrahan join me for a Careers in 20/20 discussion.  Think of all the amazing sponsorships and marketing activations ESPN has done for the past 20 years and you will begin to understand the impact on our business of Sean’s creativity, innovation and leadership. …

Careers in 20/20 – Sandra Garcia

Sandra Garcia is a savvy, rising star in media sales and marketing.  She is the founder, owner and lead marketer for Encounter Your Potential, an agency that helps global companies with brand elevation, PR and brand awareness.  Before becoming a successful entrepreneur, she held corporate marketing roles at Time Warner Cable and CNNMoney.  A former…

Careers in 20/20 – Josh Richman

Josh Richman started with his dream job out of college, working for Rolling Stone.  He found his calling in marketing and advanced his career by moving with the trends in the industry.  From ESPN, to Tribune Media, to DailyMail.com to leading start ups in the CPG space – Josh’s path offers many lessons.  He joins…

Careers in 20/20 – Brian Keane

As the founder and president of SmartPower, Brian Keane is a global leader in the renewable energy movement.  Author, entrepreneur, grassroots organizer, and veteran of presidential campaigns, he’s built an impressive career in politics and public service.  He joins me in the latest “Careers in 20/20” to offer great advice for anyone seeking to make…

Careers in 20/20 – John Kosner

For more than 25 years John Kosner has been at the forefront of the massive transformation in the ways we watch, engage and interact with sports on every screen.  All sports fans have been impacted by his work. John was the EVP/General Manager for ESPN Digital and Print Media for many years in addition to…

Careers in 20/20 – Rob Simmelkjaer

Lawyer, senior media executive, TV journalist, entrepreneur – Rob Simmelkjaer has worn many hats successfully in his career.  He helped launch ESPN’s coverage of the NBA.  At NBC Sports he introduced a number of new businesses and covered the Olympics as part of the on-air talent team.  Now he’s running a start up he founded…

Careers in 20/20 – Paula Schwear

She majored in graphic design but built an impressive agency career leading account teams for major brands, winning new business and recruiting and training talent for big time promotional marketing shops like Ryan Partnership and TracyLocke.  Now she’s a successful entrepreneur, running a business dedicated to helping high school students navigate the college application process.…

Careers in 20/20 – Rick Alessandri

One way to land a job in sports after college is to start working full time in the business before graduating.  Watch my discussion with Rick Alessandri to learn how he went from landing his first job in sports while still a student at Fordham to working in senior roles for ESPN and Univision.  Now…

Careers in 20/20 with Matt Sweeney

How do you end up with one of the biggest jobs in media, overseeing $15 billion in annual client investment?  Matt Sweeney, Chief Investment Officer for GroupM U.S., shares his story in today’s edition of Careers in 20/20.  He offers timeless advice for the Class of 2020 and job seekers of all ages. Enjoy and…

Careers in 20/20 with Kate Pikul

Many top pros broke into the business on the agency side.  In this edition of Careers in 20/20 TraceyLocke’s Kate Pikul talks about the various roles she’s played over 20 years at one of the top promotional marketing agencies in the business.  Now responsible for talent recruitment, she is an outstanding source of advice and…

Careers in 20/20 with John Zaccario

Today’s interview is with John Zaccario, EVP Advertising Sales for the Game Show Network and board member at the Video Advertising Bureau (VAB).  John talks about his journey from being a production assistant at ABC Sports to leading sales for a major cable network.  He offers great advice for anyone just starting out their careers.…

Careers in 20/20 with Sarah Hollis

How does someone who majored in biology become a highly respected leader in sports marketing and media?  In the latest installment of Careers in 20/20 Sarah Hollis, Chief Marketing and Revenue Officer for USA Track & Field shares how she pivoted from being a college athlete interested in medicine to a career working for some…

Careers in 20/20 with Patricia Betron

In today’s edition of Careers in 20/20, my friend and former colleague, Patricia Betron, SVP at Disney Advertising Sales, shares some key moments from her career journey and invaluable advice for the Class of 2020.  Please share with any young people in your networks.  Enjoy and stay safe!

Careers in 20/20 with Spence Kramer

Today I’m releasing the first in a series of video interviews with accomplished professionals called Careers in 20/20.  My goal is to provide encouragement and job search advice to the Class of 2020, a great group of young people uniquely impacted by the pandemic.  You can read more about it here. Spence Kramer, principal at…

Helping the Class of 2020

A few weeks ago I published Dear Class of 2020, an open letter to college seniors expressing my sadness for the pandemic’s terrible impact on the their final semester and sharing some potential long term benefits from this nightmare situation.  The engagement and feedback with the piece were tremendous, beyond anything I expected. It got…

Dear Class of 2020

An open letter to college seniors from a proud parent of one You guys got a raw deal.  The final semester of college is supposed to be one of the most memorable times of your life.  You worked hard and deserved a chance to celebrate the final days of youthful freedom with your families and…

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