Careers in 20/20

In 2020 during the height of the pandemic Fred hosted a series of remote, one-on-one interviews with more than 40 of the top leaders in marketing, media, technology and the sports business. Careers in 20/20 was created as a free content offering during the pandemic to benefit the collegiate Class of 2020 and aspiring marketing and media professionals everywhere who were otherwise professionally isolated due to the lockdown. These in depth career conversations contain invaluable insight and perspective that are just as relevant today. Below is a link to every interview. Enjoy!

Careers in 20/20 – Dave Roter

It’s hard to find a more well-liked, experienced and respected leader in digital sales than Dave Roter.  Dave has a glittering resume, with experience at the leading digital media companies in the world.  Currently he is VP, Global Agency & Brand Partnerships at Snap.  Prior to joining Snap he was head of global revenue & … Continue reading Careers in 20/20 – Dave Roter

Careers in 20/20 – Dave Rotem

Careers in 20/20 returns with Dave Rotem, one of the most beloved and well respected people in the business.  Currently he’s Executive Vice President, Sales and Marketing at Nextstar Media Group where he oversees multimedia sales and marketing for WGN America, a national cable network available in 75mm homes.  Prior to joining Nexstar, Dave spent … Continue reading Careers in 20/20 – Dave Rotem

Careers in 20/20 – Tim Mickelborough

Tim Mickelborough joins this edition of Careers in 20/20.  Originally from the UK, he’s a veteran global marketing and media executive who has worked for some of the premier brands in the business both here and internationally.  Currently Tim is the founder and CEO of the Global Marketing Exchange, a contemporary marketing apprenticeship program.  Previously Tim … Continue reading Careers in 20/20 – Tim Mickelborough

Careers in 20/20 – Jim Jones

Careers in 20/20 welcomes Jim Jones, a highly accomplished and well regarded thinker and strategist who helps companies and individuals with career development, organizational planning and inclusion.  We are expanding the conversation with this episode, and hopefully others in the future, to address the urgent need for the industry to address the lack of diversity among … Continue reading Careers in 20/20 – Jim Jones

Careers in 20/20 – Eric Johnson

My friend and former colleague Eric Johnson joins Careers in 20/20.  Eric has been operating at the forefront of the revolution in the sports and entertainment business for two decades.  He is the Founder & CEO of WON Worldwide, a strategic revenue advisory firm dedicated to navigating the global sports and entertainment media landscape. He is … Continue reading Careers in 20/20 – Eric Johnson

Careers in 20/20 – David Rone

We’re on a roll of terrific guests at Careers in 20/20.  It continues today with David Rone, a highly prominent and respected media executive, with management, deal making and brand building expertise in sports and entertainment.  As much as anything David’s career is built on forging enduring, strategic relationships across TV, sports, film, digital and … Continue reading Careers in 20/20 – David Rone

Careers in 20/20 – Ray Katz

Ray Katz, a sports business, media, and marketing leader with over 25 years of experience, joins me for this edition of Careers in 20/20.  Currently he is the Chief Operating Officer for CSMG, the Collegiate Sports Management Group, which secures, aggregates and sells marketing and media assets across Division 1, 2 and 3 colleges and universities. … Continue reading Careers in 20/20 – Ray Katz

Careers in 20/20 – Maria Weaver

Maria Weaver, CMO of Comcast Advertising, is my guest for this edition of Careers in 20/20.  A proven leader with an impressive track record of success in our industry, Maria oversees marketing strategy, creative services, product marketing, demand generation and sales development for both Effectv and Freewheel.  Maria has been recognized for her work as a … Continue reading Careers in 20/20 – Maria Weaver

Careers in 20/20 – Rob King

Rob King, Senior Vice President, Original Content at ESPN, joins this edition of Careers in 20/20.  He is one the industry’s most accomplished and well respected journalists and story tellers who has held a variety of roles during a 30+ year career.  He joined ESPN in 2004 and during his career at the company he’s … Continue reading Careers in 20/20 – Rob King

Careers in 20/20 – Meridith Miller

Meridith Miller, VP of Marketing for Ampersand, joins me for this edition of Careers in 20/20.  Before she orchestrated last year’s successful rebrand of NCC to Ampersand, she held various senior business development roles for leading digital companies such as Twitter, Google and Mopub.  Meridith started her career as an attorney. Meridith’s multi-faceted background and accomplishments … Continue reading Careers in 20/20 – Meridith Miller

Careers in 20/20 – Steve Takeuchi

Veteran media executive Steve Takeuchi has been on the cutting edge of the trends driving ad sales for almost twenty years, including TV/digital integration, multi-platform asset management and the implementation of advanced advertising technologies.  Currently he leads planning and advertising management for Hulu. Few are more experience at managing through change than Steve, so his … Continue reading Careers in 20/20 – Steve Takeuchi

Careers in 20/20 – Tom Dondero

One of the most well-liked and engaging pros in the business, Tom Dondero, joins this edition of Careers in 20/20.  His career includes successful runs in sales at ESPN and USA Today.  Tom is is the founder of Mindful-TDM a consulting firm specializing in media sales optimization and executive development.  He works every day with leaders … Continue reading Careers in 20/20 – Tom Dondero

Careers in 20/20 – Brian Wong

Today’s edition of Careers in 20/20 features Brian Wong who at one point was the youngest person to ever receive venture capital funding.  He is the 28-year-old co-founder of Kiip, a mobile consumer engagement platform that advertises in “moments” in 10,000 apps.   Kiip was recognized by Forbes as one of the “4 Hot Online Ad Companies … Continue reading Careers in 20/20 – Brian Wong

Careers in 20/20 – Mike Baker

Mike Baker brings the perspective of a highly successful entrepreneur to this edition of Careers in 20/20.  During the past 15+ years he’s created three software and data analytics companies that resulted in nine figure exits for investors.  Most recently Mike was the founder and CEO of DataXu, a leader in AI-based solutions for the media … Continue reading Careers in 20/20 – Mike Baker

Thanks to Kellen Buhr

You may have noticed the slick opening animation on recent editions of Careers in 20/20.  I can’t take credit.  A terrific, talented young marketer named Kellen Buhr graciously put it together.  Kellen recently finished his graduate degree at Boise State and moved to New York City in search of his first ad agency gig.  As … Continue reading Thanks to Kellen Buhr

Careers in 20/20 – Brian Keane

As the founder and president of SmartPower, Brian Keane is a global leader in the renewable energy movement.  Author, entrepreneur, grassroots organizer, and veteran of presidential campaigns, he’s built an impressive career in politics and public service.  He joins me in the latest “Careers in 20/20” to offer great advice for anyone seeking to make … Continue reading Careers in 20/20 – Brian Keane

Careers in 20/20 – Paula Schwear

She majored in graphic design but built an impressive agency career leading account teams for major brands, winning new business and recruiting and training talent for big time promotional marketing shops like Ryan Partnership and TracyLocke.  Now she’s a successful entrepreneur, running a business dedicated to helping high school students navigate the college application process. … Continue reading Careers in 20/20 – Paula Schwear

Careers in 20/20 with Patricia Betron

In today’s edition of Careers in 20/20, my friend and former colleague, Patricia Betron, SVP at Disney Advertising Sales, shares some key moments from her career journey and invaluable advice for the Class of 2020.  Please share with any young people in your networks.  Enjoy and stay safe!

Helping the Class of 2020

A few weeks ago I published Dear Class of 2020, an open letter to college seniors expressing my sadness for the pandemic’s terrible impact on the their final semester and sharing some potential long term benefits from this nightmare situation.  The engagement and feedback with the piece were tremendous, beyond anything I expected. It got … Continue reading Helping the Class of 2020

Dear Class of 2020

An open letter to college seniors from a proud parent of one You guys got a raw deal.  The final semester of college is supposed to be one of the most memorable times of your life.  You worked hard and deserved a chance to celebrate the final days of youthful freedom with your families and … Continue reading Dear Class of 2020