Lawyer, senior media executive, TV journalist, entrepreneur – Rob Simmelkjaer has worn many hats successfully in his career.  He helped launch ESPN’s coverage of the NBA.  At NBC Sports he introduced a number of new businesses and covered the Olympics as part of the on-air talent team.  Now he’s running a start up he founded called Persona, a mobile app that aims to be the place for conversation.

Rob shares his story and insights in this edition of Careers in 20/20.  Enjoy and stay safe!