There's a great old joke about a robber who sticks up a husband and wife on the street. The robber points the gun at the wife and says to the husband, "your money or your wife." After the husband doesn't respond for a few seconds, the robber says, "Well, what it's going to be?" And … Continue reading Your Data or Your Life
Perhaps you've heard the saying before about pencils: there are two sides and the one with the eraser is much easier to use. Pencils aren't used as much these days. But in a similar vein, maybe you noticed that the delete key on your keyboard is twice as big as the letter ones. Photo by meo from Pexels … Continue reading It’s Not Brain Surgery, but…
A marketer without a keen sense of the ROI (return on investment) of their campaigns and other business driving initiatives won't be employed very long. It's particularly important in our "Covid economy" where businesses are failing, revenue is down and operating budgets are constricted. Moreover, today's marketing technology and data collection resources have set an … Continue reading The Illusion of ROI
"What's your elevator pitch?" It's a question practically anyone whose worked in sales or marketing has been challenged with at least once. But here's the deal: I've taken countless elevators during my professional career and have never sold a thing in one. Nor do I know anyone who ever has. Photo by Michael Morse from Pexels Fair enough, … Continue reading Your Elevator Pitch Won’t Work
Following the tremendous number of layoffs and job eliminations in 2020 I am seeing signs that companies in our industry are looking to add staff in 2021. Admittedly my evidence is anecdotal, largely based on what I see in my network and the comments of friends around the industry, but after the wreckage of 2020 … Continue reading Too White and Too Young
Labeling and branding. We see a lot of the former and not nearly enough of the latter. That's a problem, not just for marketers but for our society as a whole. Let's first get the definitions correct. Words matter. Language seems to evolve overnight in the digital age but if definitions becoming purely subjective we … Continue reading Don’t Be A Name Caller
In the end we will remember not the words of our enemies, but the silence of our friends.
Someone struggled for your right to vote. Use it.
When I let go of who I am, I become what I might be.
It’s hard to find a more well-liked, experienced and respected leader in digital sales than Dave Roter. Dave has a glittering resume, with experience at the leading digital media companies in the world. Currently he is VP, Global Agency & Brand Partnerships at Snap. Prior to joining Snap he was head of global revenue & … Continue reading Careers in 20/20 – Dave Roter
Forget all the reasons why your idea, project or relationship won't work. And believe in the one reason why it will.
Marketing is in full retreat in 2020. As an industry we are on the run. On one level it is understandable. 2020, the year from hell, has thrust unexpected and unprecedented challenges on the entire world. Needless to say the impact of the pandemic on the state of marketing pales in comparison to the much … Continue reading Let’s Turn Around and Take the Hill
The number one difference between a Nobel prize winner and the others is not IQ or work ethic, but that they ask bigger questions.
Do not judge me by my success, judge me by how many times I fell down and got back up again.
Remember there's a big difference between kneeling down and bending over.
Careers in 20/20 returns with Dave Rotem, one of the most beloved and well respected people in the business. Currently he's Executive Vice President, Sales and Marketing at Nextstar Media Group where he oversees multimedia sales and marketing for WGN America, a national cable network available in 75mm homes. Prior to joining Nexstar, Dave spent … Continue reading Careers in 20/20 – Dave Rotem
People who work hard often work too hard...May we learn to honor the hammock, the siesta, the nap and the pause in all its forms.
Lets' be honest, the first time any of us attempted to do something for the first time the results weren't great. The nature of being a beginner, to put it bluntly, is to suck. Going back to childhood, the first time we walked, rode a bike, wrote a sentence, swung a bat, swam, drew....you name … Continue reading You Suck, It’s Ok
Pressure is a privilege.
Tim Mickelborough joins this edition of Careers in 20/20. Originally from the UK, he's a veteran global marketing and media executive who has worked for some of the premier brands in the business both here and internationally. Currently Tim is the founder and CEO of the Global Marketing Exchange, a contemporary marketing apprenticeship program. Previously Tim … Continue reading Careers in 20/20 – Tim Mickelborough
No doubt some will find this post controversial. It is a complex topic that is better not reduced to provocative headlines like the one I chose. I'll admit I did so to get your attention as much as anything else. ok, enough set up, so what are we talking about? In an effort to control … Continue reading Breeding Rats Is Not The Answer
Without ambition one starts nothing. Without work one finishes nothing. The prize will not be sent to you. You have to win it. – Ralph Waldo Emerson
No matter how successful you get, always send the elevator back down.
The boycotting of games this week, playoff games no less in some cases, in the NBA, WNBA and MLB is unprecedented in modern sports history. The players who instigated the boycott were justified in expressing their outrage and frustration and were appropriately supported by leagues, networks and sponsors. Another shooting of an unarmed African American … Continue reading How To Win By Not Playing
Careers in 20/20 welcomes Jim Jones, a highly accomplished and well regarded thinker and strategist who helps companies and individuals with career development, organizational planning and inclusion. We are expanding the conversation with this episode, and hopefully others in the future, to address the urgent need for the industry to address the lack of diversity among … Continue reading Careers in 20/20 – Jim Jones
My friend and former colleague Eric Johnson joins Careers in 20/20. Eric has been operating at the forefront of the revolution in the sports and entertainment business for two decades. He is the Founder & CEO of WON Worldwide, a strategic revenue advisory firm dedicated to navigating the global sports and entertainment media landscape. He is … Continue reading Careers in 20/20 – Eric Johnson
Life is not measured by the number of breaths we take, but by those moments that take our breath away.
Lee Ann Daly, one of the premier marketers in the business, joins me for this edition of Careers in 20/20. Currently an investor, board member and advisor to a number of start ups, Lee Ann has worked in a variety of businesses-- entertainment, tech, media, retail, luxury and sports, and at every stage from publicly traded … Continue reading Careers in 20/20 – Lee Ann Daly
Steven Binder has been a force in sales, marketing and media for quite some time and today he joins me for Careers in 20/20. Currently he is the founder and leader of SFB Advisors Corp, a highly successful consultancy helps companies in need of brand positioning and direct digital marketing expertise. Prior to opening his own … Continue reading Careers in 20/20 – Steven Binder
I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.
We're on a roll of terrific guests at Careers in 20/20. It continues today with David Rone, a highly prominent and respected media executive, with management, deal making and brand building expertise in sports and entertainment. As much as anything David's career is built on forging enduring, strategic relationships across TV, sports, film, digital and … Continue reading Careers in 20/20 – David Rone
We make a living by what we get, but we make a life by what we give.
Ed Erhardt joins Careers in 20/20. He is near the top of any list of the most influential people in the sports and media business the past 25 years. From 1999 until his retirement in 2019 Ed was the President of Global Sales and Marketing for ESPN. During his tenure few people had more impact on the … Continue reading Careers in 20/20 – Ed Erhardt
Danielle DeLauro, EVP of the VAB (Video Advertising Bureau) and a highly respected executive and thought leader in media, joins me for this edition of Careers in 20/20. Few people are as knowledgeable about the massive changes impact the industry today. Danielle is connected with senior leaders across the business so she is very attuned … Continue reading Careers in 20/20 – Danielle DeLauro
My goal is not to be better than anyone else, but to be better than I used to be.
I very am excited to announce that this week I started my new role as CMO of The Weather Group where I will oversee marketing activities for the company's portfolio of television and OTT/digital platforms, including The Weather Channel and Local Now. For the past six months I've talked with so many of you about … Continue reading My Next Chapter
Invest the best hours of your day on the biggest opportunity, not the biggest problem.
Wendell Scott, SVP for Disney Advertising Sales, joins me for this edition of Careers in 20/20. A 20-year veteran on Disney and ESPN, Wendell manages advertising revenue for ESPN’s X-Games, ESPN Deportes as well as the ESPN SEC and ACC College Sports Networks. He is one of the most well-liked and well-respected leaders in the business. … Continue reading Careers in 20/20 – Wendell Scott
Ray Katz, a sports business, media, and marketing leader with over 25 years of experience, joins me for this edition of Careers in 20/20. Currently he is the Chief Operating Officer for CSMG, the Collegiate Sports Management Group, which secures, aggregates and sells marketing and media assets across Division 1, 2 and 3 colleges and universities. … Continue reading Careers in 20/20 – Ray Katz
We hold these truths to be self-evident, that all men (people) are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.