Fortune 500 companies can play a huge role in saving local businesses that may hurt financially short term but will pay dividends in the long run
Below is written version of the video blog I posted on Monday, March 16 which you can see here. My first draft of this post was written before they canceled the NCAA basketball tournaments. Rather than kill the idea, I decided to revise it in an effort to still share the point I originally wanted … Continue reading What Brackets Can Teach Us, Even in a Year with No Tournaments
Here's a link to invaluable overview for marketers of two of the most popular apps for younger demos from Charles Kush.
How do you measure success in a job? Anyone updating a resume or preparing for a job interview gives this question a lot of thought. Good resumes provide specific examples of accomplishments and achievements, not just descriptions of the jobs one has held. Often that takes a lot of words and multiple pages. But is … Continue reading How Do You Measure Success?
You could spend the rest of your life reading and not get through half of the books ever written on the topic about how marketers, and companies more broadly, win by putting customers first. How many times when a company relaunches a brand have you heard corporate leaders say "we started with the customer?" Near … Continue reading Customers Come Second
Yesterday I was talking with a friend and veteran industry exec who has held top level positions at world class brands and agencies about Mike Bloomberg's exit from the presidential campaign. He's worked closely with some of the top agency people involved with the campaign and can vouch that Bloomberg 2020 had access to the … Continue reading How Great Advertising Can Sink Your Brand
That was what the voice on the other end of the phone said to me almost 30 years ago. I was working for an organization that built housing for the homeless in New York. We were pitching a community in Westchester county, one of the more expensive collection of zip codes in the country, for … Continue reading “Hey Fred, why should I give a sh#t?”
I'm not a fan of ladders. While I wouldn't describe myself as afraid of heights, they aren't my thing either. And as I get older I grow increasingly afraid of falling. What I've learned to be more debilitating than a fear of heights, however, is the mindset that one should view their career path like … Continue reading Don’t climb the career ladder
Big data. Big ideas. Both are the realm of marketers these days. It seems like most of the talk in the industry these days is about data. But which one is more important? To clarify, by ideas I mean concepts for campaigns designed to inspire, engage and persuade the people with which a brand wants … Continue reading On Big Data and Big Ideas