Perhaps you've heard the saying before about pencils: there are two sides and the one with the eraser is much easier to use. Pencils aren't used as much these days. But in a similar vein, maybe you noticed that the delete key on your keyboard is twice as big as the letter ones. Photo by meo from Pexels … Continue reading It’s Not Brain Surgery, but…
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What Brackets Can Teach Us, Even in a Year with No Tournaments
Below is written version of the video blog I posted on Monday, March 16 which you can see here. My first draft of this post was written before they canceled the NCAA basketball tournaments. Rather than kill the idea, I decided to revise it in an effort to still share the point I originally wanted … Continue reading What Brackets Can Teach Us, Even in a Year with No Tournaments
VIDEO: What Brackets Can Teach Us, Even In A Year With No Tournaments
TikTok vs Snapchat – A Guide for Marketers
Here's a link to invaluable overview for marketers of two of the most popular apps for younger demos from Charles Kush.
How Great Advertising Can Sink Your Brand
Yesterday I was talking with a friend and veteran industry exec who has held top level positions at world class brands and agencies about Mike Bloomberg's exit from the presidential campaign. He's worked closely with some of the top agency people involved with the campaign and can vouch that Bloomberg 2020 had access to the … Continue reading How Great Advertising Can Sink Your Brand
“Hey Fred, why should I give a sh#t?”
That was what the voice on the other end of the phone said to me almost 30 years ago. I was working for an organization that built housing for the homeless in New York. We were pitching a community in Westchester county, one of the more expensive collection of zip codes in the country, for … Continue reading “Hey Fred, why should I give a sh#t?”
On Big Data and Big Ideas
Big data. Big ideas. Both are the realm of marketers these days. It seems like most of the talk in the industry these days is about data. But which one is more important? To clarify, by ideas I mean concepts for campaigns designed to inspire, engage and persuade the people with which a brand wants … Continue reading On Big Data and Big Ideas
Impressions Matter
TV ad sales organizations are moving as quickly as possible to an "impressions based" world. This means that rather than selling on ratings, the size of an audience for a particular show or event, advertisers will have the ability to target and pay for the specific consumers they seek to influence regardless of what program … Continue reading Impressions Matter
Couldn’t have said it better
If you don't already, subscribe to Seth Godin's daily blog. It's a must for anyone interested in marketing. As a 20 year veteran of media I found his post today about the industry right on point. I share it in full below: The imbalance between media and advertisers For a very long time, major magazines … Continue reading Couldn’t have said it better
Fred Bucher 