Marketing is in full retreat in 2020. As an industry we are on the run. On one level it is understandable. 2020, the year from hell, has thrust unexpected and unprecedented challenges on the entire world. Needless to say the impact of the pandemic on the state of marketing pales in comparison to the much … Continue reading Let’s Turn Around and Take the Hill
Marketing
Posts about opportunities and challenges marketers face today
How To Win By Not Playing
The boycotting of games this week, playoff games no less in some cases, in the NBA, WNBA and MLB is unprecedented in modern sports history. The players who instigated the boycott were justified in expressing their outrage and frustration and were appropriately supported by leagues, networks and sponsors. Another shooting of an unarmed African American … Continue reading How To Win By Not Playing
How Big Business Can Help Save Small Business
Fortune 500 companies can play a huge role in saving local businesses that may hurt financially short term but will pay dividends in the long run
What Brackets Can Teach Us, Even in a Year with No Tournaments
Below is written version of the video blog I posted on Monday, March 16 which you can see here. My first draft of this post was written before they canceled the NCAA basketball tournaments. Rather than kill the idea, I decided to revise it in an effort to still share the point I originally wanted … Continue reading What Brackets Can Teach Us, Even in a Year with No Tournaments
VIDEO: What Brackets Can Teach Us, Even In A Year With No Tournaments
TikTok vs Snapchat – A Guide for Marketers
Here's a link to invaluable overview for marketers of two of the most popular apps for younger demos from Charles Kush.
Customers Come Second
You could spend the rest of your life reading and not get through half of the books ever written on the topic about how marketers, and companies more broadly, win by putting customers first. How many times when a company relaunches a brand have you heard corporate leaders say "we started with the customer?" Near … Continue reading Customers Come Second
How Great Advertising Can Sink Your Brand
Yesterday I was talking with a friend and veteran industry exec who has held top level positions at world class brands and agencies about Mike Bloomberg's exit from the presidential campaign. He's worked closely with some of the top agency people involved with the campaign and can vouch that Bloomberg 2020 had access to the … Continue reading How Great Advertising Can Sink Your Brand
“Hey Fred, why should I give a sh#t?”
That was what the voice on the other end of the phone said to me almost 30 years ago. I was working for an organization that built housing for the homeless in New York. We were pitching a community in Westchester county, one of the more expensive collection of zip codes in the country, for … Continue reading “Hey Fred, why should I give a sh#t?”
On Big Data and Big Ideas
Big data. Big ideas. Both are the realm of marketers these days. It seems like most of the talk in the industry these days is about data. But which one is more important? To clarify, by ideas I mean concepts for campaigns designed to inspire, engage and persuade the people with which a brand wants … Continue reading On Big Data and Big Ideas
