Three strikes and you’re out. Even those who have never picked up a baseball know this rule. Yet the game of baseball actually is hard to explain. The only way to really learn is to watch the game played with someone who knows it. That’s not true for a game like soccer where the rules … Continue reading Talking Baseball and Corporate “Cancel” Culture
The conventional wisdom in the media industry these days is that Covid 19 delivered the knock out blow to traditional television. For almost 20 years prognosticators have been predicting that the Internet revolution would ultimately disinter-mediate broadcast and cable television just as it did newspapers and magazines. Television held on longer because of the complex … Continue reading The Future of TV is Bright and Gray
There's a great old joke about a robber who sticks up a husband and wife on the street. The robber points the gun at the wife and says to the husband, "your money or your wife." After the husband doesn't respond for a few seconds, the robber says, "Well, what it's going to be?" And … Continue reading Your Data or Your Life
The boycotting of games this week, playoff games no less in some cases, in the NBA, WNBA and MLB is unprecedented in modern sports history. The players who instigated the boycott were justified in expressing their outrage and frustration and were appropriately supported by leagues, networks and sponsors. Another shooting of an unarmed African American … Continue reading How To Win By Not Playing
What impact will the pandemic have on upcoming sports media rights negotiations? Once the games return, team owners, league executives and collegiate sports administrators face huge decisions about the primary financial engine that drives each of their respective sports: the television broadcasting rights. Those decisions will impact millions of Americans. To cut to the chase, … Continue reading Reinventing Sports Media In the Covid 19 Era
It's not hard to find predictions about the long term impact the coronavirus pandemic will have on the ways we work and live. History has a way of making fools of even the most intelligent prognosticators, so I tend to be skeptical of those who speak too confidently about what this means for the future. … Continue reading Social Media In A Post Virus World
Here's a link to invaluable overview for marketers of two of the most popular apps for younger demos from Charles Kush.
TV ad sales organizations are moving as quickly as possible to an "impressions based" world. This means that rather than selling on ratings, the size of an audience for a particular show or event, advertisers will have the ability to target and pay for the specific consumers they seek to influence regardless of what program … Continue reading Impressions Matter
If you don't already, subscribe to Seth Godin's daily blog. It's a must for anyone interested in marketing. As a 20 year veteran of media I found his post today about the industry right on point. I share it in full below: The imbalance between media and advertisers For a very long time, major magazines … Continue reading Couldn’t have said it better
Television is still the #1 brand builder, but it needs some brand building for itself. Television, the #1 brand builder, has a marketing problem. Nothing gets your business known like TV. And yet, many of the same businesses that would benefit the most from the affordability and undeniable effectiveness that TV advertising offers don’t consider … Continue reading TV’s Marketing Problem
Bloomberg broke the news recently that Fox executives are considering a plan to launch a national sports network to compete with ESPN. The media largely focused on the impact of another deep-pocketed player in the lucrative sports rights marketplace. No doubt live events are the core of the business, attracting large audiences and driving big … Continue reading Where’s the competition to SportsCenter?