The boycotting of games this week, playoff games no less in some cases, in the NBA, WNBA and MLB is unprecedented in modern sports history. The players who instigated the boycott were justified in expressing their outrage and frustration and were appropriately supported by leagues, networks and sponsors. Another shooting of an unarmed African American … Continue reading How To Win By Not Playing
What impact will the pandemic have on upcoming sports media rights negotiations? Once the games return, team owners, league executives and collegiate sports administrators face huge decisions about the primary financial engine that drives each of their respective sports: the television broadcasting rights. Those decisions will impact millions of Americans. To cut to the chase, … Continue reading Reinventing Sports Media In the Covid 19 Era
It's not hard to find predictions about the long term impact the coronavirus pandemic will have on the ways we work and live. History has a way of making fools of even the most intelligent prognosticators, so I tend to be skeptical of those who speak too confidently about what this means for the future. … Continue reading Social Media In A Post Virus World
Here's a link to invaluable overview for marketers of two of the most popular apps for younger demos from Charles Kush.
TV ad sales organizations are moving as quickly as possible to an "impressions based" world. This means that rather than selling on ratings, the size of an audience for a particular show or event, advertisers will have the ability to target and pay for the specific consumers they seek to influence regardless of what program … Continue reading Impressions Matter
If you don't already, subscribe to Seth Godin's daily blog. It's a must for anyone interested in marketing. As a 20 year veteran of media I found his post today about the industry right on point. I share it in full below: The imbalance between media and advertisers For a very long time, major magazines … Continue reading Couldn’t have said it better
Television is still the #1 brand builder, but it needs some brand building for itself. Television, the #1 brand builder, has a marketing problem. Nothing gets your business known like TV. And yet, many of the same businesses that would benefit the most from the affordability and undeniable effectiveness that TV advertising offers don’t consider … Continue reading TV’s Marketing Problem
Bloomberg broke the news recently that Fox executives are considering a plan to launch a national sports network to compete with ESPN. The media largely focused on the impact of another deep-pocketed player in the lucrative sports rights marketplace. No doubt live events are the core of the business, attracting large audiences and driving big … Continue reading Where’s the competition to SportsCenter?