Oh God, what have I done? I’ve spent most of my adult life in the shallow pursuit of making the world safe for television and advertising, and now my kids are in it. Is this the example I’ve set? What happened to curing cancer or feeding the homeless? I hope readers appreciate the humor. If … Continue reading My Kids Work in Media. Did I Screw Up As a Parent?
If you’ve ever been between jobs you’ve experienced it. The call that never comes. The email or text that never gets a response. The silence from former colleagues, people that perhaps you even considered friends. Unfortunately, with so many people looking for work this silence is a daily reality. It can be one of the … Continue reading The People You Never Hear From
Today I’m venturing beyond the normal subject matter of my blog to share a more personal reflection. For those who prefer reading about marketing and media, my apologies for this deviation. For What It’s Worth will return to its regular programming with my next post. We let down our high school seniors and they have … Continue reading We Failed Our High School Seniors. They Will Do Better.
Forget all the reasons why your idea, project or relationship won't work. And believe in the one reason why it will.
No doubt some will find this post controversial. It is a complex topic that is better not reduced to provocative headlines like the one I chose. I'll admit I did so to get your attention as much as anything else. ok, enough set up, so what are we talking about? In an effort to control … Continue reading Breeding Rats Is Not The Answer
Without ambition one starts nothing. Without work one finishes nothing. The prize will not be sent to you. You have to win it. – Ralph Waldo Emerson
The boycotting of games this week, playoff games no less in some cases, in the NBA, WNBA and MLB is unprecedented in modern sports history. The players who instigated the boycott were justified in expressing their outrage and frustration and were appropriately supported by leagues, networks and sponsors. Another shooting of an unarmed African American … Continue reading How To Win By Not Playing
I very am excited to announce that this week I started my new role as CMO of The Weather Group where I will oversee marketing activities for the company's portfolio of television and OTT/digital platforms, including The Weather Channel and Local Now. For the past six months I've talked with so many of you about … Continue reading My Next Chapter
This year millions of Americans, myself included, are observing today in a way they never have before. It is the day traditionally celebrated by African Americans to commemorate the end of slavery in the United States. On June 19, 1865 Union soldiers arrived in Galveston, Texas and announced that slavery was abolished. News traveled slowly … Continue reading Observing Juneteenth
"Let's go around the room and get everyone's updates. Fred, we'll start with you." Similar to the deafening roar emitted from race cars immediately following the "start your engines" announcement at the track, the words above are a virtual guaranteed trigger for everyone but Fred in the status meeting to open their phones or laptops … Continue reading Your Status Meetings Are Against the Law
In Flanders Fields - Lt Col John McCrae (1872-1918) In Flanders fields the poppies blow Between the crosses, row on row, That mark our place; and in the sky The larks, still bravely singing, fly Scarce heard amid the guns below. We are the Dead. Short days ago We lived, felt dawn, saw sunset glow, … Continue reading Remembering the Fallen on Memorial Day
You may have noticed the slick opening animation on recent editions of Careers in 20/20. I can't take credit. A terrific, talented young marketer named Kellen Buhr graciously put it together. Kellen recently finished his graduate degree at Boise State and moved to New York City in search of his first ad agency gig. As … Continue reading Thanks to Kellen Buhr
How does someone who majored in biology become a highly respected leader in sports marketing and media? In the latest installment of Careers in 20/20 Sarah Hollis, Chief Marketing and Revenue Officer for USA Track & Field shares how she pivoted from being a college athlete interested in medicine to a career working for some … Continue reading Careers in 20/20 with Sarah Hollis
Fortune 500 companies can play a huge role in saving local businesses that may hurt financially short term but will pay dividends in the long run
On any given day since the coronavirus confined us to our home you're likely to hear the following exchange at our kitchen table: "Miss Scarlet, with the candlestick, in the dining room." "Pass." "Pass." "I've got something." Need an explanation? Well, if you do it means you haven't experienced the greatest game ever invented: Clue. … Continue reading Col. Mustard, with the revolver…
For today's post I put together a video to share one simple piece of invaluable advice for having better meetings. I hope you enjoy it. Stay safe and healthy everyone!
"Trying and struggling look like incompetence right up until the moment you achieve success." Shane Parrish
An open letter to college seniors from a proud parent of one You guys got a raw deal. The final semester of college is supposed to be one of the most memorable times of your life. You worked hard and deserved a chance to celebrate the final days of youthful freedom with your families and … Continue reading Dear Class of 2020
Thanks to Covid-19 there's been more talk about working from home the past week then anytime I can remember. This is not a piece about how to work better from home, it's about how we can be better at home when we're working. The closing of workplaces presents a unique opportunity for all of us … Continue reading Covid-19 and Our Best Selves
Some compare life to a marathon. You maintain a steady pace and grind out the miles without stopping until the finish. That’s one way to look at it. But with all due respect to marathoners, if we’re going to stick with the running metaphor I prefer to think of life as a series sprints. Sprints … Continue reading Time for a Breather
"These are exciting times. Your attitude means everything at this time. Stay positive and remember life is not about waiting for the storms to pass but rather learning to dance in the rain." — Thomas Farinola
Unchecked institutions with absolute power are fertile feeding grounds for cynics, like me. One of the hallmarks of classic liberal thought is such entities are to be regarded with grave suspicion because of the potential danger they pose in a free society. Yet such an institution offered an all to rare moment this week to … Continue reading Enter Sandman
I broke every rule in the "how to be a successful blogger" handbook. Publish early and often. This is my first blog post since 2012. One blog post every 3 years? Even the IOC can organize an Olympics every two years. The good news is that my productivity still exceeds FIFA's. It takes them four years to … Continue reading Why I Suck At Blogging
The folks at The Sports Complex, the official blog of the Sports Management Student Union at Drexel have some interesting things to say about the future of sports news. Check it out below.http://drexelsmtsu.blogspot.com/2012/05/chasing-giant-finding-answer-to.html?showComment=1340135860968#c1394063872269560831
As the world of soccer turns it attention to the European Championships and the upcoming World Cup qualifiers I’m reminded of the eternal lament of aficionados of the sport in this country: if the U.S. could somehow win the World Cup, or even make it to the finals, the sport would rise to unprecedented heights … Continue reading The Rise of Rugby
A belated thanks to Sports Business Journal for publishing my Sportscenter piece in the May 28 edition. Here's the link. http://www.sportsbusinessdaily.com/Journal/Issues/2012/05/28/Opinion/Fred-Bucher.aspx
Perhaps this is a bit late but before Bubba Watson hangs the green jacket in his closet and this year’s tournament fades from view I wanted to share my thoughts on the Masters digital experience. The leadership of Augusta National has been rightfully criticized in my view for their unwillingness to expand the television windows. … Continue reading The Masters App – A Tradition Unlike Any Other