Welcome

Sign up now for Fred’s blog, Peak Years

Engaging and provocative talk about growing older and getting better in our careers


Introducing Burning Ambitions – My Latest Book

Two Arch Rivals Face Off In A Fast-Paced Thriller That Will Keep You on the Edge of Your Seat

On the verge of making history as the first woman to lead the country’s biggest professional sports league, a hyper ambitious executive finds herself entangled in a murderous global conspiracy that stretches from the oil fields of Saudi Arabia to the Oval Office, and must confront the forces out to destroy her before it’s too late.


The Latest from Peak Years

Check out the latest posts

When Donald Trump Endorsed Andrew Cuomo For Mayor, in 1992

If you learn anything with age, it’s that life can be a funny old dog, chock full of unexpected ironies.  For me, last week’s New York City mayoral election drove that lesson home once again. Those of you who know me or read my blog are aware that my first job out of college more…

We’re Not Done Yet:  On Dreams and Regrets In Our Fifties

We all long for something:  love, family, success, money, connection.  How our longings evolve in middle age, and the opportunities those changes bring, have been central themes of this blog. Not long ago, I visited Portugal with my family and found myself intrigued by a particular kind of longing the Portuguese refer to as saudade. …

Taking A Big Swing

The future of media is bright.  So bright that I decided to launch a new entrepreneurial media venture called Big Swing Media. There isn’t much optimism in media these days, especially from those of us in our fifties who have worked in the industry for decades.  So why am I so sunny about the business? …


A Fast Paced Thriller

A narcissistic tech billionaire and a ruthless politician conspire to rig the presidential election. 

And only a disgraced, deeply flawed man can stop it.

All The Lies We Believe is a page turning political thriller with a plot straight from the headlines that you won’t want to put down, right until the shocking ending. Readers give it five stars and call the plot “gripping” and “thrilling.”


Fred Bucher

Fred has led successful marketing teams at some of the nation’s largest media companies. Currently he’s the Co-Founder and CEO of Ready Golf Productions, a mission driven media company that produces culture driven content and experiences targeted to the 40+ million (and growing) golf enthusiasts in this country. He’s also a published author, blogger and frequent speaker.


In 2020 during the height of the pandemic Fred hosted a series of interviews with more than 40 of the must successful leaders in marketing, media, sports and technology. Originally created to help students and aspiring young professionals isolated during the Covid lockdown get access to invaluable career advice from the best in the industry, the insights and perspective are as relevant as ever.