Fred Bucher

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The Winds of Change

July 19, 2023July 20, 2023 / Fred Bucher / Leave a comment

Bob Dylan famously sang, “You don’t need a weatherman to know which way the wind blows.”  Dylan was right about a lot of things, but this one he got wrong. When the wind is blowing something fierce and you’re feeling scared, there’s no one you want more in that situation than the weatherman (or woman). … Continue reading The Winds of Change

My Next Chapter

July 24, 2020 / Fred Bucher / Leave a comment

I very am excited to announce that this week I started my new role as CMO of The Weather Group where I will oversee marketing activities for the company's portfolio of television and OTT/digital platforms, including The Weather Channel and Local Now. For the past six months I've talked with so many of you about … Continue reading My Next Chapter

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