TV ad sales organizations are moving as quickly as possible to an "impressions based" world. This means that rather than selling on ratings, the size of an audience for a particular show or event, advertisers will have the ability to target and pay for the specific consumers they seek to influence regardless of what program … Continue reading Impressions Matter
Bloomberg broke the news recently that Fox executives are considering a plan to launch a national sports network to compete with ESPN. The media largely focused on the impact of another deep-pocketed player in the lucrative sports rights marketplace. No doubt live events are the core of the business, attracting large audiences and driving big … Continue reading Where’s the competition to SportsCenter?