Fred Bucher

Marketer/Leader/Writer

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Good, Fast, Cheap

February 28, 2023February 28, 2023 / Fred Bucher / Leave a comment

It’s a classic adage in business:  “Good, fast, cheap – pick two.” If you want something fast and good, it won’t be cheap. If you want something fast and cheap, quality will suffer. And if you want something cheap and good, it will take longer. While this adage holds true for most things, it doesn’t … Continue reading Good, Fast, Cheap

Nobody Does It Better

February 14, 2023February 14, 2023 / Fred Bucher / Leave a comment

Like millions of other people, I’m a big James Bond fan.  Seen all the movies.  Read all the books. Ian Fleming, the author who created James Bond, wrote his stories during the height of the Cold War.  Sadly, Fleming died just a few months before the first Bond movie, Dr. No, premiered in 1962.  For … Continue reading Nobody Does It Better

What’s On Tonight

January 12, 2023January 12, 2023 / Fred Bucher / 1 Comment

That question was probably never uttered by any human until the mid-twentieth century and the arrival of the television set into the American home.  But once watching television became our favorite pastime, I’d bet no question has been asked more often by more people. In the days before SVOD and AVOD services, when your choices … Continue reading What’s On Tonight

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