Fred Bucher

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social media and kids

The World Is Flat

February 20, 2024February 20, 2024 / Fred Bucher / Leave a comment

"The world is flat!" So claim the conspiracy theorists. Don’t worry, this isn’t an endorsement of the unorthodox opinions about the shape of our planet espoused by people like Kyrie Irving.  My feet are planted firmly in the “world is round” camp of Columbus and science. But while the shape of the planet is round, … Continue reading The World Is Flat

A Not So Happy Birthday

February 13, 2024February 15, 2024 / Fred Bucher / 1 Comment

Some birthdays are better than others. Twenty years ago, I was fortunate to be part of the team working on ESPN’s huge marketing and sponsorship initiative to celebrate the network’s 25th anniversary.  It was a hugely successful project, in part because the company had built so much trust, affinity and admiration among sports fans since … Continue reading A Not So Happy Birthday

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