Fred Bucher

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project management

Artists & Plumbers

February 12, 2020March 11, 2020 / Fred Bucher / Leave a comment

How do you describe yourself?  Are you an artist or a plumber? Before answering, let me clarify.  In this context, particularly for marketers, artistry refers to the creative idea generation process. Marketing is about big ideas.  You need ideas to generate attention and interest for whatever it is you're selling.  Landing on a big idea … Continue reading Artists & Plumbers

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