The most important person in golf right now is not a household name like Tiger Woods, Phil Mickelson, or Rory McIlroy. It’s Fred Ridley, Chairman of Augusta National Golf Club. In my mind no one is better positioned to help the sport move past what undeniably has been an “annus horribilis,” to quote the late … Continue reading The Most Important Person In Golf Right Now
PGA/LIV battle
Why the PGA Can’t Compromise with LIV, Yet
What a mess. The PGA Tour and the Saudi backed LIV Golf are locked in a cage death match right now, for all the world to see. As a big fan of the sport, it’s depressing. As a marketer, it’s incredibly frustrating to watch the sport’s brand be so badly tarnished, perhaps in ways that … Continue reading Why the PGA Can’t Compromise with LIV, Yet