My name is Fred Bucher. But, if I’m being honest, there have been times in my life when my name was longer and hyphenated. For example, for a good chunk of my career my name was: “Fred Bucher-from-ESPN.” There is a revealing little exercise for determining how much of our identities are tied to our … Continue reading What’s Your Name?
personal branding
Who do you play for?
There’s a great scene in the Disney film “Miracle” about the 1980 US Olympic hockey team. Coach Herb Brooks is making the team endure countless punishing sprints following a lackluster effort in an exhibition game. At one point he reminds the players that who they play for is bigger than them: “The name on the … Continue reading Who do you play for?