Like millions of other people, I’m a big James Bond fan. Seen all the movies. Read all the books. Ian Fleming, the author who created James Bond, wrote his stories during the height of the Cold War. Sadly, Fleming died just a few months before the first Bond movie, Dr. No, premiered in 1962. For … Continue reading Nobody Does It Better
Media
“Hey Fred, why should I give a sh#t?”
That was what the voice on the other end of the phone said to me almost 30 years ago. I was working for an organization that built housing for the homeless in New York. We were pitching a community in Westchester county, one of the more expensive collection of zip codes in the country, for … Continue reading “Hey Fred, why should I give a sh#t?”
On Big Data and Big Ideas
Big data. Big ideas. Both are the realm of marketers these days. It seems like most of the talk in the industry these days is about data. But which one is more important? To clarify, by ideas I mean concepts for campaigns designed to inspire, engage and persuade the people with which a brand wants … Continue reading On Big Data and Big Ideas
Impressions Matter
TV ad sales organizations are moving as quickly as possible to an "impressions based" world. This means that rather than selling on ratings, the size of an audience for a particular show or event, advertisers will have the ability to target and pay for the specific consumers they seek to influence regardless of what program … Continue reading Impressions Matter
Who Do Your Play For?
There’s a great scene in the Disney film “Miracle” about the 1980 US Olympic hockey team. Coach Herb Brooks is making the team endure countless punishing sprints following a lackluster effort in an exhibition game. At one point he reminds the players that who they play for is bigger than them: “The name on the … Continue reading Who Do Your Play For?
Time for a Breather
Some compare life to a marathon. You maintain a steady pace and grind out the miles without stopping until the finish. That’s one way to look at it. But with all due respect to marathoners, if we’re going to stick with the running metaphor I prefer to think of life as a series sprints. Sprints … Continue reading Time for a Breather
Couldn’t have said it better
If you don't already, subscribe to Seth Godin's daily blog. It's a must for anyone interested in marketing. As a 20 year veteran of media I found his post today about the industry right on point. I share it in full below: The imbalance between media and advertisers For a very long time, major magazines … Continue reading Couldn’t have said it better
Where’s the competition to SportsCenter?
Bloomberg broke the news recently that Fox executives are considering a plan to launch a national sports network to compete with ESPN. The media largely focused on the impact of another deep-pocketed player in the lucrative sports rights marketplace. No doubt live events are the core of the business, attracting large audiences and driving big … Continue reading Where’s the competition to SportsCenter?
Fred Bucher 