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Maya Angelou

Your Back of the Business Card Brief

June 1, 2021June 1, 2021 / Fred Bucher / Leave a comment

What is a “back of the business card” brief?  It’s one of the earliest lessons I learned in marketing:  if you can’t capture the ultimate goal of a project succinctly on the back of a business card then you’re doing something wrong. I’ve been a big fan of this approach for many years.  It’s an … Continue reading Your Back of the Business Card Brief

Thought for the Week – Maya Angelou

August 9, 2020 / Fred Bucher / Leave a comment

I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.

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For What’s It Worth

I write about the ups, downs and everything in between of pursuing a career in marketing and media.  If you share my passion for the business, thanks for visiting and I invite you to follow my blog.

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Fred Bucher

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