What is a “back of the business card” brief? It’s one of the earliest lessons I learned in marketing: if you can’t capture the ultimate goal of a project succinctly on the back of a business card then you’re doing something wrong. I’ve been a big fan of this approach for many years. It’s an … Continue reading Your Back of the Business Card Brief
Thought for the Week – Maya Angelou
I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.