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The Illusion of ROI

January 19, 2021January 19, 2021 / Fred Bucher / 1 Comment

A marketer without a keen sense of the ROI (return on investment) of their campaigns and other business driving initiatives won't be employed very long. It's particularly important in our "Covid economy" where businesses are failing, revenue is down and operating budgets are constricted. Moreover, today's marketing technology and data collection resources have set an … Continue reading The Illusion of ROI

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For What’s It Worth

I write about the ups, downs and everything in between of pursuing a career in marketing and media.  If you share my passion for the business, thanks for visiting and I invite you to follow my blog.

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Fred Bucher

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