Big data. Big ideas. Both are the realm of marketers these days. It seems like most of the talk in the industry these days is about data. But which one is more important? To clarify, by ideas I mean concepts for campaigns designed to inspire, engage and persuade the people with which a brand wants … Continue reading On Big Data and Big Ideas
creativity
Artists & Plumbers
How do you describe yourself? Are you an artist or a plumber? Before answering, let me clarify. In this context, particularly for marketers, artistry refers to the creative idea generation process. Marketing is about big ideas. You need ideas to generate attention and interest for whatever it is you're selling. Landing on a big idea … Continue reading Artists & Plumbers
