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On Big Data and Big Ideas

February 28, 2020March 11, 2020 / Fred Bucher / Leave a comment

Big data.  Big ideas.  Both are the realm of marketers these days.  It seems like most of the talk in the industry these days is about data.  But which one is more important? To clarify, by ideas I mean concepts for campaigns designed to inspire, engage and persuade the people with which a brand wants … Continue reading On Big Data and Big Ideas

Artists & Plumbers

February 12, 2020March 11, 2020 / Fred Bucher / Leave a comment

How do you describe yourself?  Are you an artist or a plumber? Before answering, let me clarify.  In this context, particularly for marketers, artistry refers to the creative idea generation process. Marketing is about big ideas.  You need ideas to generate attention and interest for whatever it is you're selling.  Landing on a big idea … Continue reading Artists & Plumbers

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For What’s It Worth

I write about the ups, downs and everything in between of pursuing a career in marketing and media.  If you share my passion for the business, thanks for visiting and I invite you to follow my blog.

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Fred Bucher

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