One of the fun parts of my current role as CMO at The Weather Group is it affords me a seat at the front line of the most contentious battle in the history of the media business – the race for market share in streaming television. If you’re in media or marketing you are bombarded … Continue reading The Streaming Wars – Return of the Aggregators
cord cutting
The Future of TV is Bright and Gray
The conventional wisdom in the media industry these days is that Covid 19 delivered the knock out blow to traditional television. For almost 20 years prognosticators have been predicting that the Internet revolution would ultimately disinter-mediate broadcast and cable television just as it did newspapers and magazines. Television held on longer because of the complex … Continue reading The Future of TV is Bright and Gray
Fred Bucher 