Fred Bucher

Marketer/Leader/Writer

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Dear Class of 2020

March 20, 2020April 9, 2020 / Fred Bucher / 6 Comments

An open letter to college seniors from a proud parent of one You guys got a raw deal.  The final semester of college is supposed to be one of the most memorable times of your life.  You worked hard and deserved a chance to celebrate the final days of youthful freedom with your families and … Continue reading Dear Class of 2020

How Do You Measure Success?

March 11, 2020February 14, 2021 / Fred Bucher / Leave a comment

How do you measure success in a job?  Anyone updating a resume or preparing for a job interview gives this question a lot of thought. Good resumes provide specific examples of accomplishments and achievements, not just descriptions of the jobs one has held.  Often that takes a lot of words and multiple pages.  But is … Continue reading How Do You Measure Success?

Don’t climb the career ladder

March 2, 2020June 25, 2020 / Fred Bucher / 5 Comments

I'm not a fan of ladders.  While I wouldn't describe myself as afraid of heights, they aren't my thing either.  And as I get older I grow increasingly afraid of falling. What I've learned to be more debilitating than a fear of heights, however, is the mindset that one should view their career path like … Continue reading Don’t climb the career ladder

Thought For the Week

March 1, 2020March 11, 2020 / Fred Bucher / Leave a comment

"Real generosity is doing something nice for someone who'll never find out." Frank A. Clark

We’re all surfers

February 24, 2020March 11, 2020 / Fred Bucher / Leave a comment

During the course of your career, there will be times when your job or project makes you feel like you caught the perfect wave.  When that happens, revel in the ride.  Professionally there's nothing better. But just like every wave eventually breaks at the shoreline, no job or project lasts forever.  Inevitably you will need … Continue reading We’re all surfers

Thought for the Week

February 23, 2020March 11, 2020 / Fred Bucher / Leave a comment

"When you were born, you cried and the world rejoiced.  Live your life in such a way that when you die the world cries and you rejoice." Unknown

Who Do Your Play For?

February 19, 2020March 11, 2020 / Fred Bucher / Leave a comment

There’s a great scene in the Disney film “Miracle” about the 1980 US Olympic hockey team.  Coach Herb Brooks is making the team endure countless punishing sprints following a lackluster effort in an exhibition game.  At one point he reminds the players that who they play for is bigger than them:  “The name on the … Continue reading Who Do Your Play For?

Thought for President’s Day

February 17, 2020March 11, 2020 / Fred Bucher / Leave a comment

"The best way to predict your future is to create it." Abraham Lincoln

Time for a Breather

February 10, 2020February 10, 2020 / Fred Bucher / 8 Comments

Some compare life to a marathon. You maintain a steady pace and grind out the miles without stopping until the finish. That’s one way to look at it.  But with all due respect to marathoners, if we’re going to stick with the running metaphor I prefer to think of life as a series sprints. Sprints … Continue reading Time for a Breather

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