You probably saw the press announcements:  Disney booked a record $9 billion.  NBC Universal took home “its largest ever” upfront haul at $7 billion.  WarnerMedia Discovery made a splash coming together as a combined company for the first time.  They all boasted of record CPM increases and, most importantly, a massive shift of money to … Continue reading How Netflix Made the 2022 Upfront Completely Irrelevant